|Phat Farm is an urban
clothing and footwear line that is known for its classic American
look with a twist of hip hop flava. Phat Farm is created by
Russell Simmons, co-founder of Def Jam Recordings - the popular hip
hop record label with best-selling artists such as Kanye West,
Rihanna and Ludacris. Incorporating both hip hop music culture and
classic American styles, Phat Farm has evolved from a niche brand to
become a leading urban and hip hop label in the world while
maintaining basic street creds in all its products.
Apart from a growing collection of urban footwear, Phat Farm also
manufactures a line of urban apparel for men such as jeans,
hoodies, shirts, and more, as well as a line of urban wear designed
for women known as Baby Phat.
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